The Ear: A Short Film By Yi Zhou featuring Pharrell Williams

via Hypebeast

Inspired to Gogols short story, entitled The Nose, from the Petersburg tales, Yi has written her latest short film about the absurd story of the loss of an ear. The ear is actually the key element of the film, shot in RED and partly to be made in 3D animation. Throughout the film, the ear and inner ear as a whole turn themselves into an EarBridge as they get crossed by a bridge. The EarBridge is part of a public project proposal for Baku, Azerbaijan that includes a number of important international contemporary artists. The Ear features Pharrell Williams, music by Ennio Morricone, and costumes by Rick Owens and BBC/Ice

BBC | Ice Cream Gold “Diamond & Dollars” Backpack

Pharrell strikes again for the metrosexual male. Somebody get Kanye on the phone.


via Hypebeast

One of the loudest pieces to ever emanate from the BBC | Ice Cream collection, this metallic gold “Diamond & Dollars” backpack is sure to catch quite a few looks. The conspicuous piece features a debossed all-over print pattern featuring one of BBC | Ice Cream’s trademark usages of diamonds and dollar signs. Available now at select BBC | Ice Cream dealers with a retail price for Japan set at ¥84,840 JPY (approximately $922 USD).

Microsoft Shifts From Seinfeld to Pharrell in New Ad Campaign

via Woooha

Microsoft recently launched a $300 million ad campaign, their largest ever, with TV ads featuring Bill Gates and Jerry Seinfeld. The majority of America however never understood the ads or felt they were funny, forcing Microsoft to quickly remove Seinfeld from the rest of the ad campaign. Microsoft insists however that Seinfeld was originally only supposed to be in this initial phase and was not removed for poor performance.

Now that this initial “Seinfeld” phase is over, Microsoft plans to use Pharrell Williams along with a group of other celebs with the tagline: “Windows. Life without walls.”No word on when the new campaign will start. Only problem is everyone in the music business knows Pharrell is a die-hard Apple user.

BBC | Ice Cream 2008 Spring/Summer May Releases

Source: Hypebeast

BBC | Ice Cream has turned over a new leaf with a new design direction that no longer comes under the scrutiny of BBC | Ice Cream co-founder and Bape founder Nigo. The designs have already reflected this change as referenced by their latest graphical interpretations. These latest pieces include t-shirts, denim, polos and an monogram denim pack. Available this Saturday at BBC | Ice Cream Hong Kong.

BBC | Ice Cream Hong Kong
14 On Lan Street
Central, Hong Kong
p: 852.2526.7166