Ralph McDaniels Relaunches Onfumes.com- Video Social Network

via Prohiphop

Uncle Ralph McDaniels has announced the [re]launch of OnFumes, a social network that builds on his Video Music Box assets and reputation to create a hip hop and RnB video community.

ONFUMES = Online Network For Urban Media Entertainment Services

Unfortunately “running on fumes” generally suggests the end of the line.  Let’s hope that’s not a bad omen for Uncle Ralph who was recently profiled in the Village Voice where I found out this was a relaunch rather than a totally new site.

There’s nothing wrong with relaunches and I wish whoever feels like they need to cover that up in their marketing, and this is not unique to OnFumes, would recognize that acting like it’s all new is going to look dishonest to folks that dig the least bit deeper.