Diddy aims to be bring music back to television with Revolt TV
via Billboard
The newly unveiled Time Warner partnership adds nearly 12 million current customers to Revolt’s potential viewership when the channel debuts later this year, with programs that Combs says will carry a certain “rawness” to them to complement the heavy emphasis on airing music videos.
“We will not be doing a bunch of reality shows,” says Combs, alluding to the current lack of music programming on MTV. “We’ll be doing music-driven shows that will be exposing you to the discovery and curation of new talent. We’ll also be doing in-depth interviews and shows that will go into social issues with different panels and debaters of the culture. We’ll be doing our version of a Barbara Walters/Oprah interview, but with someone from this generation, and of this generation. We’ll be going to where the pulse of music is happening, and we’ll be covering it in the way ESPN will cover a sports story, with that level of urgency and seriousness.”
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