In a move reminiscent of Jay-Z’s monumental deal with Live Nation, Snoop Dogg, who just split with longtime label Interscope Records, has announced that he will release his next album Malice In Wonderland, through MTV. He will also launch a new nighttime variety show called Dogg After Dark, and will leverage MTV’s popular Rock Band video game as a distribution platform. Deals like this speak volumes about the state of the majors. Or, at the very least, artists perceptions about the majors ability to effectively sell their music.
Full press release.
New York, NY – February 10, 2009 – MTV and rapper, icon, record producer, entrepreneur and actor, Snoop Dogg today announced a first-of-its kind global deal that will bring the entertainers’ personality to television in a new variety talk show, “Dogg After Dark,” and his music to fans with a new album release and into the best-selling music video game Rock Band®.
Premiering on Tuesday, February 17th at 9pm ET/PT on MTV, Snoop Dogg will host “Dogg After Dark,” a new jam packed weekly variety talk show from Los Angeles hotspot Kress on Hollywood Boulevard. “Dogg After Dark” will bring his Doggystyle swagger to the airwaves with raw interviews with A-list celebrities and musicians, hilarious sketch-comedy segments and musical performances from the hottest artists. The show will air every Tuesday night for seven weeks and feature Snoop’s own in-house band, the “Snoopadelics.” Continue reading