Social Networks Eclipse E-Mail


via NYTimes

Alongside the explosive growth of online video over the last six years, time spent on social networks surpassed that for e-mail for the first time in February, signaling a paradigm shift in consumer engagement with the Internet.

According to a report released in April by Nielsen, Internet use for “short-tail” sites with large audience reach has evolved since 2003. The change is from portal-oriented sites, like shopping directories and Internet tools like Microsoft Passport, to social networks, YouTube and providers of niche content.

In November 2007, the video audience also exceeded the e-mail audience for the first time, and sites with long-form videos (averaging six to eight minutes) are showing much more growth and user time spent online than those with shorter videos.

Industries hit hardest by the recession — retail, automotive and especially finance — have scaled back online advertising, but consumer products, telecommunications and health care have all ramped up ad impressions, figures consistent with trends in print advertising. Continue reading

Do You Know Anyone Still on Myspace?


via NY Times

The challenge for Owen Van Natta and his boss Jonathan Miller is outlined in an article in Monday’s Times, summarized neatly by this chart showing that the country’s leading social networking service is now losing users. myspace2_190

The article points out that Mr. Van Natta, a former executive of Amazon and Facebook, has only six friends on MySpace. And in my experience in talking to technology executives, journalists and suburban parents, Facebook comes up frequently and MySpace never does. The only exceptions are my friends in the music industry, where every band still seems to have a MySpace page.

Clearly, my social set is hardly representative. ComScore finds MySpace has younger users with lower incomes than Facebook. When I spoke last fall at Ferris State University in western Michigan, a school that focuses on career training, the students I asked were split about evenly between Facebook and MySpace. (No one used Twitter.)

When I reread the article I wrote in 2006 about the high hopes News Corporation had for MySpace, I see a litany of ideas that didn’t pan out. The company wanted to make the site a portal for its own video; Hulu fills that need. It wanted to create a marketplace for person-to-person commerce, a more social eBay. There’s little sign of that outside of some music sales. And it’s not so clear that the site has continued to weave itself into the communications patterns of people.

So let’s bring the Bits readers into a bit of crowdsourced reporting. Do you use MySpace? Do you know anyone who does? Why? Please post your experience in the comments below.

We asked a similar question about AOL in September, and we learned that the service has quite a following, but the biggest reason is that people don’t want to change their e-mail addresses. “Inertia Rocks,” one reader wrote.

Clearly there is some inertia in social networking. You’ll be lonely if you are the first one of your friends to move to a new site (unless you live within 20 miles of University Avenue in Palo Alto, Calif., in which case you might be cool). But MySpace always had a bit of a disco feel to it, and I wonder if it is simply vulnerable to changing fashion. Continue reading

Social websites harm children’s brains: Chilling warning to parents from top neuroscientist


via Daily Mail

Social networking websites are causing alarming changes in the brains of young users, an eminent scientist has warned.

Sites such as Facebook, Twitter and Bebo are said to shorten attention spans, encourage instant gratification and make young people more self-centred.

The claims from neuroscientist Susan Greenfield will make disturbing reading for the millions whose social lives depend on logging on to their favourite websites each day.

But they will strike a chord with parents and teachers who complain that many youngsters lack the ability to communicate or concentrate away from their screens.

More than 150million use Facebook to keep in touch with friends, share photographs and videos and post regular updates of their movements and thoughts. Continue reading

Two Upstart Social Network Sites Sell for Millions

via Vote Me Cool

The Husband & Wife Team of two new, small Social Networking sites Showhype and Ballhype, have sold them both for $3 Million dollars!

Showhype was established in October 2007 for people who love blogging about Celebrities and Ballhype in April of 2007 for Sports Fanatics Bloggers, were both acquired by the Media group Future US.

Users submit the latest stories found on Blogs or in the Mainstream Media, then vote them up until they hit the Homepage.

I say this was one of the most INTELLIGENT business moves in Web 2.0 this year!

A similar transaction took place in the Fall of 2007, when the Entertainment Social Networking site Dotspotter (The Insider) sold for $10 Million dollars to CBS after its inception of less than one year.

These recent Social Media successes are the result of focusing on developing your product instead of trying to destroy your competitors.

I predict other possible mega buyouts of three additional extremely Popular Networking sites Global Grind, eVIPLIST and The Urban Blogger by perhaps a corporation such as B.E.T. or Google within the near future.

Great Job to the former owners of Showhype & Ballhype and Dotspotter!

10 Ways To Change the World Through Social Media

Social Network

Peeped @ Know The Ledge

If you’re reading this blog, then you’re on board with social media. There’s a good chance you belong to social networks like Facebook or MySpace. It’s likely that you Digg stories and even possible that you Twitter. These technologies and services, together with a growing number of others, make up the social web. It’s much like the regular web, but more interactive. More…social. It invites and even demands active participation from everyone. It has a global reach with viral capacity, and yet it’s bringing local communities closer together. It enables people to connect, organize, and make a difference as never before. Indeed, social media is a powerful force, one that the world’s CEOs are starting to acknowledge and take seriously.

Many entrepreneurs, activists, and marketers are leveraging the social web for positive change. In the process and by its very nature, they are giving each of us the tools to change the world and make it a better place. There are thousands of examples, which is precisely why Max Gladwell exists. Here are 10 worth exploring. CLICK [HERE] for FULL POST.

The Social Networking Wave of the Future

Can You See Me Now?

The future of social networking will take place on mobile devices opposed to being restricted to desktops. The mobile phone is being turned into a social platform that members of the same network can virtually interact on and then physically connect. Imagine being in a club and being informed via your phone that your fellow networker Tamika G is also in the house. You look at her stats and see that not only is she single but she said she’s looking for a “special friend.” Instead of approaching her at the bar you send her a text, telling her to order her spirits, first drink is on you! Not only have you broken the ice but if you play your cards right this can be helluva a night.

Imagine being in an airport and being informed that a executive from a prospective business account was nearby and you email them your LinkedIn profile along with a request for a convo. The possibilties are endless with vast networks like iPhone preparing to experiment with mobile social networks that can connect its users in cyberspace and bleed over in the real world by bringing them closer with GPS-locator technology informing friends where you are at all times (remember the Where You At? commercial?) These carriers can create networks with millions linked up and involved with every step they take. CLICK HERE for a full rundown on the social wave of the future.