Obama’s $150 Million Election Spree

via Business Week

When college football fans watch the big Penn State vs. Ohio State game on Saturday, Oct. 25, there will be more going on than smash-mouth football. There will be smash-mouth politics, at least during the advertising breaks. It’s the best chance before the Nov. 4 election for Presidential candidates John McCain and Barack Obama to reach male voters, especially white male voters in two of the remaining swing states, Pennsylvania and Ohio.

Senator Obama (D-Ill.), who raised $150 million in the month of September and may do nearly as well in October, will dominate the game’s broadcast in Pennsylvania, according to Paul Roda, national sales manager of Harrisburg (Pa.) ABC affiliate WHTM. “There will be a lot of Obama, and more politics than any other single category, I believe,” says Roda. It’s the same story for the ABC affiliates in Cleveland and Columbus, Ohio, where the two candidates are battling for every vote. Continue reading