This is definitely a great way to pump some life in the Microsoft brand, its a known fact that Apple has been faster and smarter and have been super effective with their ad campaigns which have brought them to the top of the technological food chain. These new Commercials will be a roaring success but still may not effect the sales of Microsoft Zune amongst other products that Apple still has a significant stranglehold.
via Huffington Post
Microsoft Corp., weary of being cast as a stodgy oldster by Apple Inc.’s advertising, is turning for help to Jerry Seinfeld.
The software giant’s new $300 million advertising campaign, devised by a newly hired ad agency, has been closely guarded. But Mr. Seinfeld will be one of the key celebrity pitchmen, say people close to the situation. He will appear with Microsoft Chairman Bill Gates in ads and receive about $10 million for the work, they say.
The new ad effort is expected to use some variation of the slogan “Windows, Not Walls,” according to several people familiar with the matter. Those people say the point is to stress breaking down barriers that prevent people and ideas from connecting. The campaign, said to debut Sept. 4, is one of the largest in the company’s history.