Nas and Diddy wearing obnoxious mink furs perform “Hate Me Now” at the sold-out Bad Boy Reunion at the Barclays Center.
Tag Archives: steve stoute
Marketing Mogul: ‘Brown Will Bounce Back, Just Like Bryant’
via WGCI
Entertainment marketing titan Stoute, who was instrumental in landing Brown the Wrigley’s deal, insists he can salvage his tattered career and be just as successful as Kobe Bryant.
Singer Chris Brown can repair the damage caused to his career by his fight with ex-girlfriend Rihanna, just like basketball star Kobe Bryant bounced back after his 2003 sexual assault scandal, according to marketing mogul Steve Stoute.
The “Kiss Kiss” hitmaker is facing almost five years in jail in relation to an February 8 incident which reportedly left Rihanna battered and bruised.
Brown’s career has taken a knock since the headline-grabbing altercation, with bosses at gum firm Wrigleys and America’s National Dairy Council pulling promotional campaigns featuring the star, while executives at several radio stations have removed his songs from their playlists after receiving complaints from listeners.
But entertainment marketing titan Stoute, who was instrumental in landing Brown the Wrigley’s deal, insists he can salvage his tattered career and be just as successful as Bryant. Continue reading
Jay-Z Jumping Into the Ad Business
JAY-Z is a Grammy-winning rapper, a club owner, a clothier, a fledgling hotelier, the part-owner of a basketball team and the former president of a record label. Now, he gets to add adman to his résumé.Jay-Z — real name, Shawn Carter — is joining forces with another African-American entrepreneur, Steve Stoute, to open Translation Advertising in New York, an agency that will help marketers reach multicultural consumers.The new agency will be part of Translation Consultation and Brand Imaging, which has worked for mainstream advertisers like General Motors, Hewlett-Packard, McDonald’s and Reebok.Translation Advertising expects to announce its first clients soon, said Mr. Stoute, who sold Translation Consultation last October for an estimated $10 million to $15 million to the Interpublic Group of Companies in New York.
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