WTF: Uncle Ben bumped up to CEO?

Are we really progressing in this country, when a racist character such as Uncle Ben is still being pushed to the American public when it has been revealed many times that these mammy characters were phony and meant to degrade Black Americans. I guess not by the likes of this add below:

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via SlateWell, look who’s boss. After some 60 years of loyal service, Uncle Ben is being elevated from fictional cook to fictional CEO of the fictional Uncle Ben’s Inc. Mars, which owns the brand, is about to spend $20 million on a campaign to spread the news. Visitors to “Ben’s office” can take a tour of his virtual premises, a wood-paneled suite with a Mac and a leather chair. But what’s amazing about this guy isn’t his fake promotion—it’s that he still has a job at all. Uncle Ben is a rare survivor in the once-crowded world of racist spokescharacters. Most of his contemporaries were fired a long time ago.