Stan Lee, the man who brought you such iconic figures as The Hulk, The Uncanny X-Men, Iron Man and Spider Man has joined forces with another eclectic mind, Richard Branson and his Virgin Comic imprint. After being unceremoniously forced out of Marvel and on the brink of ruin, Lee has been resurrected by Virgin to head their comic book division, where he’ll be in charge of developing the next era of superheroes. Rather than relying on the celebrity of a superhero character, Virgin has experimented with partnering with brand name celebrities that have introduced their own unique character twists, creating niche market “heroes” and “antiheroes.”
In addition to Lee, Virgin has already inked deals with director John Woo, Guy Richie, actor Nicolas Cage, porn star Jenna Jameson, and spiritualist Deepak Chopra as well as others. With the inclusion of Mr. Lee, the hope to attract the best writers and illustrators to their ever-expanding team in order to position themselves to compete with the powerhouse Marvel Comics and DC Comics. No word yet on what the first Lee-helmed project will be or if he will be further developing any characters he’d previously been working on. In addition to the Virgin deal, Lee has just released a political humor “photo” book called “Election Daze” that is shooting up the charts.