[video] The Story of Bottled Water

The Story of Bottled Water, released on March 22, 2010 (World Water Day) employs the Story of Stuff style to tell the story of manufactured demand—how you get Americans to buy more than half a billion bottles of water every week when it already flows from the tap. Over five minutes, the film explores the bottled water industrys attacks on tap water and its use of seductive, environmental-themed advertising to cover up the mountains of plastic waste it produces. The film concludes with a call to take back the tap, not only by making a personal commitment to avoid bottled water, but by supporting investments in clean, available tap water for all.

Our production partners on the bottled water film include five leading sustainability groups: Corporate Accountability International, Environmental Working Group, Food & Water Watch, Pacific Institute, and Polaris Institute.

And, for all you fact checkers out there, http://storyofstuff.org/pdfs/StoryOfBottledWater_pdfs.zip

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Nas Pumps Up Water Charity’s Mission

 

via SOHH

Helping to raise awareness of the global water crisis, Nas has stepped forward to offer his image and support for the non-profit organization, charity: water.

With over 1.1  billion people across the planet without access to sanitary water, the Queens-bred rapper has decided to contribute his photo and join a series of other celebrities – including model Selita Ebanks and actor Alan Cumming – to help raise funds and insight into the humanitarian issue.

Committed to funding projects that install and rehabilitate fresh water systems, charity: water has built over 470 wells throughout Africa, India and Bangladesh. Continue reading

Scientists Find New Evidence that Mars Was Awash in Water

via Breitbart

Water bathed the surface of southern Mars for millions of years, helping to create an environment theoretically capable of nurturing life, according to a new study into the planet’s mysterious oceans.

Scientists at Brown University in Rhode Island used an instrument aboard a US spacecraft, the Mars Reconnaissance Orbiter, to hunt for traces of phyllosilicates, or clay-like minerals that preserve a record of water’s interaction with rocks.

They found phyllosilicates in thousands of places, in valleys, dunes and craters in the ancient southern highlands, pointing to an active role by water in Mars’s earliest geological era, the Noachian period, 4.6 to 3.8 billion years ago.

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[video] Naomi’s Second SOBE Commercial

We all know the first SOBE commercial with Naomi Campbell dancing the to the me of “Thriller” was a hit so why not do it again? Here is the second installment of Naomi getting her lizard love on.  First it was the Budweiser lizards, then the Geico lizard now we have the SOBE lizards…what’s with all these iconic reptilians and why do they work so well in the world of advertising?

Decades Later Scientists Find Water in Apollo Moon Samples

Decades later and scientists have finally gotten around to unraveling the chemical makeup of Moon samples brought back from the Apollo’s mission to the lunar body.  Now the Moon can join Mars as celestial bodies that scientists are forced to reevaluate because they have water, the core ingredient of life underneath their surface.

via Live Science

Water has been found conclusively for the first time inside ancient moon samples brought back by Apollo astronauts. The discovery may force scientists to rethink the lunar past and future, although uncertainty remains about how much water exists and whether future explorers could extract it.

The water was found inside volcanic glass beads, which represent solidified magma from the early moon’s interior. The news swept through much of the scientific community even before being detailed in the journal Nature this week.

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