I was put onto this video by ATF and IDC and it just goes to show you how bad rap music and industry is doing on a whole. There is also a new venture headed by Jermaine Dupri called T.A.G Records that is funded by Procter & Gamble.
This commercial and others like it, some say are rappers extending their influence and others say this is straight selling out the culture for financial gain.
note: Jay Z has always expressed that Memphis Bleek was a millionaire by default by their association, but if that was true would Memphis Bleek be hocking shampoo?
Can rappers maintain their street credibilty and still shill items for Corporate America?